It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media.
There are four outcomes to strongly consider: To entertain — this will have a strong emotional appeal to an audience, making it very shareable. To educate — this will allow for a wide reach especially for those who might not be in the know about products or services just yet.
Again, this is often very shareable. To persuade — This is slightly more emotionally charged; content that gradually changes the mind of the consumer I say consumer as persuasive content will often be used in a product sense.
To convert — Content that is more often than not rational rather than emotional as you will need a decision-making brain when considering what a conversion piece has to offer you.
Content is entirely dependant on the individual. Not everyone will be receptive to emotionally charged content but others might be more susceptible to the hard-hitting stuff. As a useful accompaniment to this list, we Six different types of advertising medi put together a Brand as Publisher Toolkit to ensure you can fully harness the power of your content.
Here are the types of content you could try your hand at!
Infographics — This does what it says on the tin; a visual representation of data or information. It allows the stats or material you are talking about to be a lot more appealing to the reader.
Memes — They are hugely popular amongst younger internet users. They are often videos and images with humorous text that typically go viral. A simple Google search will show you hilarious memes such as doge or Overly Attached Girlfriend. Videos — Tend to be a couple of minutes long, allowing for a succinct explanation of whatever the videographer is trying to explain.
This can be humour or learning based, and is great for everyone to enjoy. Own Product Reviews — Everyone loves a personal opinion and so expressing this on your own platform allows your readers to gain an insight into what you may personally think of a product.
If you run a blog, opinion is highly rated and nowadays followers are more likely to take your review over one written in a magazine. External Product Reviews — This is similar, whether written on a particular product or company. Amazon and eBay are great examples of how your opinion on a product can change the minds of buyers.
User Generated Content — Any form of content; written, videoed, blog posts or discussions created by you and all thoroughly available to you. How to Guides — These can range from topic to topic and can be simple or complicated. They enable a reader to completely understand how to use or build a product or system that they may not have recognised correctly to start with.
Lists — Have been hugely popular this year, particularly in the form of Buzzfeed. This particular example has more often than not been used for comedy purposes but of course, a list is an impactful way of covering any subject. Live Video — This comes in the form of streaming live feeds of videos, particularly sporting events or interviews.
Conversation was streamed freely and easily and has been developed for the ever popular Facebook, for example. Photo Galleries — They say a photo speaks a thousand words, and it can often be a lot easier to explain things using an image than a bulk of text.
If shared, they could return the favour. Case Studies — Particularly common within a business to illustrate the principle of their brand or service.
Client Testimonials — This is also very common within a business. Testimonials enable trust to be put in the company.The different types of media can be broken down into two categories: print and broadcast.
The Internet is also emerging as a type of media, as more and more people are getting their news from the Internet. Print media includes newspapers, magazines and other types of publications.
Print is the. Facebook offers six types of Facebook Pages so that you can choose the one that best fits with your product, service, brand, or business.
When you go to Facebook’s Create a Page, you see the business Page options The following list gives you the skinny on what each Page type offers and when you.
The best method is to make sure you know your audience, analyze your data, test different types of social media content, and develop a powerful strategy. What types . Types of Media. The term news media refers to the groups that communicate information and news to people.
Most Americans get their information about government from the news media because it would be impossible to gather all the news themselves. 6 Types of Iteration Every Content Strategy Needs A seasoned pro can make reasonably informed guesses about what a given target audience will respond to.
It’s the starting point of any new campaign. As a result, different types of marketing strategies resonate with my generational cohort than with the other marketing generations.
Let’s look at each of these .